"Fitness bands continue to outsell more advanced smartwatches," reported Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech. In EU4, wearables penetration continued to lag that of the US at 9.2%, with the smartwatch portion of the category at 3.8%.Įurope's big four markets include Great Britain, Germany, France, and Italy. Within the smartwatch category, adoption in the US remained low, at 4.2%. NEW YORK, NY-(Marketwired - Jan 25, 2017) - The latest wearable device sales data from Kantar Worldpanel ComTech shows that as of December 2016, 15.6% of US consumers owned a smartwatch or fitness band - a modest increase from September 2016 at 14.8%.
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